Hamlet film questionnaire Essay Example | Topics and Well Written Essays - 500 words

Hamlet film questionnaire - Essay Example 3. The first time we see Prince Hamlet, where is he and what is he doing How does Branagh as a director deal with many of the asides How is Hamlet's first line handled How does this affect our interpretation of that line First time we see Hamlet, he is in the castle, in front of his father's statue wearing a mourning dress .He is speaking to himself .its the first soliloquy of the movie .As both actor and director, he plays the soliloquy not as a reverie but as a moral debate on how to be in the world .the first line is handled in a very poignant way and from the very onset we are given a glimpse of how disgusted and depressed Hamlet is about his father's death. He is so anguished that he himself wants to die. 4. When Ophelia gives the "remembrances" back to Hamlet, there is a critical moment when Hamlet begins to get violent with her. What happens to set him off (NOTE: This happens in the film but is not noted in the stage direction of the play.) 5. There are a few times when the dialogue of the primary character becomes a voice-over and we flash to the scene the character was initially describing. The first example of this is the Ghost's description of his murder to his son, Hamlet.

Wireless Deployment Plan Assignment Example | Topics and Well Written Essays - 2000 words

Wireless Deployment Plan - Assignment Example As for the student population, there will be a very necessary access to the internet which aids in easing congestion in the learning areas, above increasing efficiency to the populace. It is very essential that the authorities having the responsibility of deploying the wireless network are aware of the solutions they are seeking from the new network that is not readily available in the traditional wired network architecture (Trulove, 2002). In most cases, mobility is the most appealing wireless feature. The through-the-air connection from a wireless AP to any enable device calls for other issues to. Key amongst them is the essence of mobility to the institution, in this case the campus. Other issues that emanate are the mode of connection to be spelt out on the ground, essence of remote connection, voice calls and such. Planning of the network set up determines the best suited WLAN architectural adoption with regards to the surrounding environment (Syngress, 2002). Benefits gained from well-suited different environments from stand alone and centrally coordinated architectures available. Depending on deployment area, age of wired infrastructure, building architecture and types of applications to be supported both stand alone and centrally coordinated architectures have advantages and disadvantages. It is essential to have effective and efficient way to manage network regardless of the chosen approach. Site survey is critical before expansion and deployment of the network it enables identification of appropriate technologies to deploy, elimination and avoidance of obstacles, user needs, capacity required to carry out the exercise, expertise needed, area coverage and resources required to successfully ensure project implementation up to its decommissioning. The purpose of this research is to provide recommendations for installation of this network. It aims at achieving

Reflection on Personal Development and Self-Awareness

Reflection on Personal Development and Self-Awareness The Voyage Introduction The title of this essay is The Voyage . Its a reflective essay, and I am using the Gibbs Reflective Cycle (Gibbs, 1988) as a template for this exercise. Its a critical reflection on the importance of personal development and self-awareness, which are necessary if one is successful in becoming, and remaining a councillor. In simple terms its a examination of ones outlook on life, from their own behaviours and to how they interact with other people. By self examination and peer feedback facilities me to become more aware about myself. Conscious of my privileges, prejudices, perceptions, core values, beliefs ,and behaviours. Aware of my strengths, weaknesses and blind spots. This development of self awareness, along with the ability to self reflect on ones life experiences, is viewed as not only necessary, but professionally ethical, as its practice enables a councillor and clients to remain safe and emotionally detached from future relationships they are trying to develop. Because its so easy for a counsellor to fall into the trap of forming a sense of identity or empathy while counselling clients. But its vital for both, especially the councillor, that they remain emotionally detached at all times. Being objective is the main difficulty when assessing our personal development and self awareness. How we see and think of ourselves can be quite different from what other people see us. Only by rigorous personal inventories and feedback from others can we find a yardstick which with we can measure our ethics, and our professional standards which are vital in providing a safe environment when forming a relationship with our clients. Its only by this sometimes painful process of becoming more self aware can we then embarque on our lifelong personal development, and be better equipped in dealing with the challenges presented by possible conflicts, and enable us to be more attuned and less vulnerable with our relationships with future clients. The Voyage According to Plato the famous philosopher Socrates once said The greatest good of a man is daily to converse about virtue, and all that concerning which you hear me examining myself and others, andthatthe life which is unexamined is not worth living (Plato,Apology). This course, which is a diploma in the psychology of counselling, has contained within it a module on personal development and self awareness. This module challenges us to examine our core values, beliefs and prejudices and behaviours.. One of the requirements to becoming a good councillor is to know which way your moral compass points, and to be aware of any prejudices, privileges and blind spots, and to remain emotionally uninvolved. To achieve this one has to embarque on a new journey of fearless self analysis. We were advised to keep a journal, in which we could record events on one side and our feelings of these events on the other side. This has provided me with very valuable insights into my personality while compiling this essay. Also this paper is a reflective essay, and so we must immerse ourselves in self reflection. The goal of this exercise is to make us more self aware. Aware of our personality traits and prejudices, our core values, habits, emotions, and the psychological forces that dictate our behaviour. This comprises of all events, good and bad, acquired throughout our entire lifetime that shapes who we are as a person today, and what we have to offer any potential client. While our tutor explained the module in greater detail, warning us that it could be a emotional rollercoaster for some of us, I could sense the nervous atmosphere throughout the classroom. After all its not easy dissecting ones entire lifetime, reliving all the events, good and bad, questioning ones reactions, the lessons learned or forgotten, and most importantly how these events shaped our personalities, attitudes, and our behaviour. I could see the importance in such an exercise. To become a good councillor requires change, and the first step in making a change of any kind is to beawarethat a change is wanted or needed. This can only be achieved by getting to know oneself by immersing themselves in various scenarios, reflecting on past events, and questioning their reactions and what thoughts were felt at the time. This is the path to self awareness, and its only by self awareness one gets to know what are the strengths and weaknesses they poses that can achieve better results in their role as a councillor, and with their clients. Unlike many of my classmates I thought I had an advantage. The advantage in question is Im an alcoholic and a drug addict, thankfully in recovery, five years clean and sober. Ive been to rehab, several times. The most popular method of treatment used is called the Minnesota Model (Hazelden 1949) , this has developed into the more widely known twelve step program. Today there are many similar twelve step programs. But there is one important step common to all groups, that is step four, which reads: Made a searching and fearless moral inventory of ourselves (The Big Book: April 10, 1939, Alcoholics Anonymous World Services, Inc ). My feelings was that in my case it was already done and dusted. In overcoming my addiction I had to dig deep very deep. From my earliest childhood memories up to the present day. I didnt find it easy, but it changed the person I thought I was completely, and was a vital tool to my recovery. The life of a councillor will always be a work in progress, there is no such thing as perfection, but one should always be as self aware as possible, and continue completely and honestly with their personal development. This includes sourcing important feedback from superiors and colleagues, which proves valuable information as to how others view you. Like our tutor explained, the path to personal development and self awareness can be very difficult and emotional. The pain of dredging up memories long buried can be to some too much to endure. But the simple fact is just this, the pain one experiences while undertaking this difficult task, comes in not the journey, it comes by not having the courage to embarque on such a journey. Fear that one has to challenge and change some thought processes and behaviours that they have used and relied upon for some time. Often through various defence mechanisms that they may not be even conscious of. The journey of self discovery can be a difficult one, but I was first in line to buy a ticket, confident I had already been there, and if there were some omissions, I was eager to discover them. I viewed my life story as an open book, and was comfortable in disclosing any of my many shortcomings, to anyone at anytime. However I soon realised it was far from done and dusted. To maintain abstinence we have to always seek self awareness, and continue our personal development. In doing so we have to be completely honest and humble. Completing step four of a twelve step program is like looking at your reflection in a mirror. You only see your shortcomings through your own eyes. The fact that others may see you differently felt slightly uncomfortable, due to the possibility that I may be someone different to whom I thought I was. Over the next two months we sometimes engaged in groups to discuss and debate various topics. One of those being, what are the effects of modern society, and how people living in congested inner cities, with no community can lead to future mental health problems. I once thought of such people as scum. Undeserving of any free handouts. It would be true that I viewed these people as narcissistic parasites. Freeloaders who only existed by terrifying innocent and vulnerable people, and who should be locked up to protect decent honest people. However I began to realise that these same people were victims of a society that judged and condemned them, a society of which I was a part of. I realised that these people didnt have a choice as to which culture and society they were born into. A society which denied them equal access to education, sports and pastimes, marginalising them to such an extent that the easiest path to fill the vacuum they felt was through violence, crime, addiction, and most unfortunately suicide. I learned through enrolling in this course that it was they who were the victims. I grew convinced that the culture and society they lived in, was one we created for them. I soon formed the opinion that the root of these problems was a result of poor parenting. By poor parenting I mean stressed parenting. Stress caused by economic poverty, violence, unemployment, dysfunctional societies, abandoned mothers, poor housing, no access to education, crime, addiction etc. I argued that the problem started from birth, and possibility pre-birth as stress hormones in the mother has been proved as having a negative effect on the unborn foetus. (Verny & Kelly 1981). I was, and still felt that these problems were caused by poor or no attachment to any care giver because nobody cared. I also stated Bowleys opinion which was the infant and young child should experience a warm, intimate, and continuous relationship with his mother (or permanent mother substitute) in which both find satisfaction and enjoyment, and that not to do so may have significant and irreversible mental health consequences ( Bowlby, 1951). I also argued that in my opinion it was a Self fulfilling Prophesy that a Mother, who herself never had any attachment or continuous relationship with her own Mother, while also experiencing possible mental health problems, would give birth to a child whose template of care will be identical to her own, thereby ensuring that the chain of dysfunction remains intact. Another example was related to colour, race, and privilege. We were shown a movie directed by Lee Mun Wha called (The color of fear 1994). This entailed of a group comprising of Eight men, two African American, two Latinos, two Asian American and two Caucasians. The discussion was about race, especially the racial experiences as seen through each others eyes. in America. The exchanges were often dramatic, and sought to clarify the pain caused by racism in North America. In this movie the people of colour expressed their racial experiences and problems in American society compared to the two Caucasians in the group. As the discussion developed one of the African Americans became quite animated if not abusive towards one of the Caucasians in the group. The reaction of the Caucasian was one of surprise. He stated that he often employed these people of colour, and that some of them were his closest friends. He was obviously surprised at being portrayed as a racist. The other coloured people also expressed similar views, though in a calmer fashion. My first interpretation was that the Caucasian in question was being harshly treated. After all it was he who employed and befriended people of colour. As the discussion developed I began to realise some privileges that Caucasians poses and may be unaware of. The structure of American society was built by white Caucasian people of European descent dating back to the colonization of the continent. Any other race such as people of African, Asian, Latino origin arrived later, either through slavery, immigration, or economic need. It was these later arrivals along with native Americans who had to comply with the status quo, which was created by the Founding Fathers (Brown Jul 1976). by white European decedents. I began to realise that the debate may not about hard racism like the violent protests in the US during the1960s human rights movement, (New World Encyclopedia contributors , 05/11/2014) which eventually led to the passing of the Civil Rights Act of 1964 (congresslink.org, 2014). My interpretation is that its more like passive discrimination, and that the real issue may be inequality rather than racism, especially economic inequality. The US is one of most unequal societies in the world. Its inequality is now at Great Depression levels (Saez & Zucman 2014) However theres another term called Colour Blindness ( Doob, 2012). The author describes this process as allowing whites to ignore the disadvantages of coloured or non-white population. Doob also argues that white people may believe they live in a world in which racial discrimination no longer exists, but their behaviour often consists of racialized practices. My final analyses of the movie is simply that the Caucasian in question was Colour Blind but was not conscious of the fact. This I believe is because he never discriminated against such people, while also knowing at the same time such practices are widespread. From the irate African American point of view I believe he was angry that Caucasians had the privilege of deciding to play the Race Card or not, while not having this privilege himself, he may have viewed it as a prejudice not evoked, rather than exercising a privilege to which the Caucasian was unaware of. This movie brought into my consciousness some privileges I was totally unaware of. Examples such as race, religion, education, strong family bonds, access to healthcare etc. are some of the privileges I enjoy that many of the people I referred to at the start of this essay dont have. This leads to the question, am I racist? When referring to members of the travelling community, who are Irelands largest ethnic minority, I, like many others are of the opinion that its the minority of travellers that cause the most conflicts. In my opinion it is these people who are responsible for the discrimination experienced by them. Regarding travellers, I have witnessed both sides of their behaviour and culture. For thirty years I was a rural publican. I served travellers on many occasions, not in large groups, but in small groups of two or three that I knew would cause no problems. But unfortunately sooner or later these would arrive in larger groups. These larger groups would include the troublesome minority mentioned above. This would always result in expulsion from the premises. Always my main complaint would be why dont these people take responsibility for the troublesome minority? Instead of attempting to dissuade these minorities they seemed to close ranks and support them. Because my regular customers, to whom I relied on to make a living, objected to their presence, I felt I had no choice but to impose a blanket ban on all travellers. I dont think Im racist towards these people. My decisions were based on pragmatism rather than race. Unfortunately this seems to be the norm throughout todays society, even though some self rightness people object, stating its illegal for this discrimination. But the fact remains that all businesses have the right to refuse service, without having to provide a reason. Since leaving the trade I have come into contact with many of these people and they have treated me with the utmost respect. They are quite aware of the predicament I faced, and understood why I had to be pragmatic in choosing my regular and loyal customers over their unwanted presence. I now see in them a strong moral code. They are deeply religious. But unlike many devout, they also have an unconditional faith to match. A faith to which I have a unconditional respect. However I still question why they dont call to account the small minority of trouble makers who tarnish all the decent members of their identity and culture. Conclusion The two subjects discussed above are just two examples of the advantage of applying Personal development. There are many other examples where personal development and self awareness would be beneficial. All types of counselling present new challenges, wither counselling for depression, addiction, anxiety, bereavement, suicide etc. The fact that when we examine these in greater detail it results in a change of our point of view, we become more aware of subtleties and inaccurate assumptions. We become aware of different views which people revile. In other words it enables us to be more self aware. Because only counsellors who are aware of their own skills and knowledge can successfully help a client, Personal development and self awareness are vital. Today the benefits of personal development and self awareness have become more widespread in society. Practices such as mindfulness, yoga, meditation and other eastern philosophies are now widespread. More and more people practice some disciplines above. People, especially I, now question the narcissistic nature of western capitalism. I question is this the path to personal wellbeing and happiness? I, for one think not. I will end this essay with a quote from ex US President Jimmy Carter. â€Å"Human identity is no longer defined by what one does, but rather by what one owns.† To own ones soul is true freedom. Only self awareness and personal development makes this possible. The End Bibliography Bowlby, J.(1951) Maternal care and mental health, Pg 51 World Health Organization Monograph(Serial No. 2) Brown Richard D. (Jul 1976) The Founding Fathers of 1776 and 1787 A Collective View, pp.465-480. William and Mary Quarterly,3rd Ser., Vol. 33, No. 3 (Jul. 1976). Dirksen Congressional Center. (2014) congresslink.org. Available at: http://www.congresslink.org/print_basics_histmats_civilrights64text.htm [Accessed on 17/11/2014] Doob C.B., (2012) Social inequality and social stratification in US society. Upper Saddle River, N.J.: Pearson, 2013. Print. Gibbs, G.(1988)Learning by Doing: A Guide to Teaching and Learning Methods(London, Further Education Unit) Minnesota Model: Hazelden (1949)Available at http://www.hazelden.org/web/public/minnesotamodel.page [accessed on 17/11/2014] New World Encyclopedia contributors, (2014), African-American Civil Rights Movement (1955-1968)Available at: :http://www.newworldencyclopedia.org/p/index.php?title=African-American_Civil_Rights_Movement_(1955-1968)&oldid=985152 [Accessed on 17/11/2014] Plato,(Apology, section 38) Saez, E & Zucman,G (2014), Wealth equality in the United States since 1913, University of California–Berkeley & London School of Economics. The Big Book: (April 10, 1939, Alcoholics Anonymous World Services, Inc ). The color of fear (1994) directed by Lee Mun Wha.USF Urban Education & Social Justice 1994. Thomas R. Verny T R & Kelly J, 1982, The Secret Life of the Unborn Child, Published July 15th 1982 by Dell.

Researching the World of Plastic Surgery Essay -- Beauty Plastic Surge

Researching the World of Plastic Surgery In the creation of our beings, we are blessed, and sometimes cursed with features we, as freethinkers, might not otherwise have chosen for ourselves. Certain circumstances however, may arise on the journey known as life, forcing us to reconstruct these features in an effort to construct normal, healthy, lives. Often, we are compelled to reconstruct these features in an effort to enhance an otherwise normal, healthy life. For the individual unaware of the pros and cons, in regards to the acquisition of cosmetic surgery and reconstructive surgery; I produce this composition in an attempt to inform you, the reader; as well as to expand upon my limited knowledge of this field. In researching the world of â€Å"Plastic Surgery†, we approach a dividing factor. There are two categories into which most operations are labeled. Cosmetic surgeries occur when an individual takes notice of a particular feature on his/her body and makes the decision to alter the imperfection. In humans, it is impossible to find a â€Å"flawless† being. Our bodies, in their own right, are not created equal. A certain degree of asymmetry exists within each of us. Symmetry is not a dominant trait in the human race. Take a picture of your face, photographing each side individually. Place each photo side by side. Notice the difference? Each feature, your eyes, your nose, and even your lips take on their own sense of symmetry, or asymmetry if you will. Reconstructive surgery takes place when an individual is blessed with features that hinder his/her ability to lead a normal, healthy, life. Breast augmentation is one of the most frequently requested cosmetic surgeries. Implants are inserted behind the breast tissue of each breast or behind the â€Å"pectoralis† a major muscle, helping to increase the size of the breast. Silicone implants are made of thick material and filled with either saline or an antibiotic solution during the operation. Women are classically partial to this type of operation. However, in recent years, males have exhibited an interest in cosmetic operations pertaining to the enhancement of the male physique, thus leading to the procurement of â€Å"pectoral implants†. Each sex concludes this course of action for similar reasons. Increased sex appeal, heightened sexual pleasure, as well as a new found sense of confidence, infl... ... some of us are pleased with the features we are blessed with, upon entrance into the world. I am not content with the results, time, and gravity, will eventually afford me. Natural occurrences are, at times, the fault of our deformities; proving detrimental to ones emotional, and physical, well being. In those moments, I approve the operations in search of self-preservation, along with the desire and/or immediate need to correct the aesthetic defaults nature has blessed us with. Bibliography http://www.plasticsurgery.org/ http://www.plasticsurgery.org/public_education/Breast-Reconstruction-Resources-Home.cfm http://www.knowledgestation.com/ov/plastic-surgery.htm http://www.1800beyourbest.com/sub_procedures_lipo.html http://www.1800beyourbest.com/sub_procedures_tummy.html http://www.1800beyourbest.com/sub_procedures_nose.html http://www.1800beyourbest.com/sub_procedures_face.html http://www.yourmakeovers.com/breast_lift.htm http://www.yourmakeovers.com/breast_reduction.htm http://www.yourmakeovers.com/laserskin_resurfacing.htm http://www.yourmakeovers.com/liposuction.htm

Case Note on Fletcher Essay

The facts of this case were that the taxpayer (and three others in partnership) entered a complex scheme, which involved the partnership, and annuity and loan arrangements. The scheme was financed through a series of â€Å"round robin† cheques and promised substantial deductions in the first five years of the 15-year plan. A number of documents were exchanged but no cash payments were made. This was calculated to return neutral cash flows with high tax deductions initially and high assessable income, especially in the last five years. A feature of the scheme was that there was an opportunity to terminate it in the last five years. In the relevant year the partnership derived assessable income of $170,000 and claimed deductions of $360,000. The issue before the court was whether the taxpayers were entitled to a deduction for interest. A lot of matters were argued before the case reached the High Court but before the Full Court the Commissioner’s contention was that the interest deduction should apportioned and disallowed under s 51(1) to the extent that it exceeded the partnership income. Their Honours indicated that if a taxpayer’s costs in deriving income were less than the actual income, the deductions would be allowable. However, if the costs exceed the income derived, the taxpayer’s purpose for making the expenditure may be relevant in characterizing and apportioning the expenditure for the purpose of the general deduction provision. This may include the taxpayer’s purpose for incurring the expenditure. Manson CJ, Brennan, Deane, Dawson, Toohey, Gaudron and McHugh JJ said (at ATR 622-3): â€Å"†¦The position may, however, well be different in the case where no relevant assessable income can be identified or where the relevant assessable income is less than the amount of the outgoing†¦the disproportion between outgoing and income, the whole outgoing is properly to be characterized as genuinely and not colourably incurred in gaining or producing assessable income, the entire outgoing will fall within the first limb of s 51(1) unless it is somehow excluded by the exception of†¦Ã¢â‚¬ . Their Honours concluded that the issue of whether the taxpayers’ interest deduction would be allowable depended on the determination of whether the 15-year annuity plan would in fact runs its full course. The matter was  remitted to the Administrative Appeals Tribunal to determine, as a matter of fact, whether the scheme would run its full 15 years or whether it would be terminated before the last five years. In the former situation, the assessable income would exceed deductions and the interest would be an allowable deduction unde r s 51(1). In the latter situation, an explanation must be sought for the excess of deductions of some $2.7m over assessable income and to the extent that the explanation lay in substantial tax advantages, the outlays were not incurred in gaining assessable income. On the issue of whose purpose must be considered, the court made the following comments: â€Å"In the circumstances of the present case, its determination involves consideration not only of the purposes of the taxpayers but also of the purposes of those who advised them and acted on their behalf and whose ‘acts (and intentions)’ as agents must, as the Second Tribunal expressly pointed out, ‘be imputed to the principals’.† Reduced to its essential elements, if income exceeds outgoings, the taxpayer’s motives are largely irrelevant. If there is no assessable income or outgoings exceed income, a practical and common sense weighing up of all factors is warranted, including the taxpayer’s motive. As was anticipated in Phillip’s case, a disparity between outlay and income may trigger a more rigorous examination of a contract or arrangement. As was suggested in Ure’s case, the absence of a commercial quid pro quo will raise questions about the purpose of the expenditure. Where there is a dual purpose, or a purpose other than income production, expenditure is to be apportioned and there will be circumstances where purpose may mean subjective purpose or motive.

Starbucks Hr Management

Strategic Human Resources Management The emergence of strategic human resources management is rooted in manpower planning but it is the work of affirming the importance of managing people effectively as well as pursuing towards more flexible and innovative in order to be able to deliver services in constantly changing environment. Most of the literature review suggested that the advantage of valuable knowledge, unique set of skills and decision making capabilities can results in firm’s competitive advantage and value creation as well (Rochling et all, 2005).Therefore, an appropriate Human Resources practices can develops organizational capabilities such as empowerment, selective hiring, extensive training, performance evaluation, team based work and performance based pay work. Based on these six practices, the initial impact is on what employees have and feel. Selective hiring and extensive training are all aimed at building certain skills that enabling employees to effectivel y perform their jobs.In the addition on these practices along with rewards, performance evaluation, empowerment and team based work will create employee’s perceptions on the company’s fairness and desirability and then, will influence their commitment, motivation and motivation where it will directly affect on the firm’s performance. However, although these six practices being analyzed individually, they are not necessarily being practiced individually. This means that some of these can be combined together in order to get better results such as the combination of empowerment, team based work and rewards.This can be proved from the Whole Food Market case. The unique human resource practices in Whole Food Market was well known and thought to be the main drivers of its growth and profitability in the industry of natural and organic food retailers. The work culture in Whole Food Market was centered on the firm’s grassroots, which are the frontline level of m anagement which helped to eliminate bureaucracy. The firm empowered the existing team member to choose their own new recruits where they feel comfortable with in their team.Besides that, the firm also uses team based incentive (combination of team based work and reward) to improve cost saving as well as productivity. Each department within a store that runs by a team will be given a monthly payroll budget where the unspent payroll money at the end of the month will be divided among the team members. This method has successfully reduces unwanted costs and increases the firm’s performance financially. Extensive training has the potential side where training tends to develop more skillful expertise that eventually will boost up the employees confidents and motivation while performing their job.Whenever the firm did not provide sufficient training and development to the less skillful employees, this may lead to demoralization among the employees and then, reduces the productivity and firm’s performance. For example, Delta Airline, where the firm focuses more on cost reduction and did not put much effort on employee commitment. The firm has deducted training costs which considers as crucial expenses in the airline industry and causes lack of employee engagement in the firm. Consequently, Delta has dropped to the bottom of the industry in performance as compared to its competitors such as Southwest Airline.Every human resource practices costs money to develop and time to implement and these costs however, will go directly to the organization bottom line. For example, being selective in hiring may result in better employees but it will cost more in term of interviewing and testing. Providing more extensive training will increase their skills and potentially their attitudes but it will cause substantial amount of money spent to the firm. Thus, it is vital to implement a high performance human practices that increases productivity and at the same time do not let their costs surpass the benefits or that will bring no real gain for the firm.